In the world of watching movies and series whenever you want and wherever you are, OTT and VoD platforms have changed the game of viewership.
VOD includes downloaded files, streamed from the internet, and on-demand videos from the satellite. With VOD, even creators get time to create content, edit videos and provide quality content for their viewers.
Why are people switching from TV to video-on-demand?
- Watch anywhere with no breaks
Most VoD content platforms have no commercial breaks between the shows, and the viewers can watch it from anywhere they are, no matter where they are. People need not sit in front of their TVs to watch the latest episode.
- VoD’s cheaper and convenient
Many feel that VoD’s cheaper than cable connections, which is comparatively more inexpensive even when you must pay your broadband pills and yearly subscription fee for these platforms.
- End of ownership business and rise of consumer control
Everyone wants instant access to watch videos online, as renting DVDs or owning these has gone out of fashion. This is why the VoD business is thriving these days.There’s also another exciting addition to the VoD platforms. Netflix, Amazon, and Disney+Hotstar are releasing an entire season in a go so that viewers can watch it leisurely. Who doesn’t love this, as they don’t have to wait another week to watch the next episode?
- The demand for great content
If a film has got scathing reviews that are released in theatres, nobody will watch it. However, even if a new movie is released on an OTT platform and is not good, viewers tend to watch it, as they enjoy subscriptions. They also don’t have to spend money on travelling and food when they are watching in a theatre. All this pushes the OTT platforms to deliver top-notch films, series and documentaries now and in the future.
Why don’t people watch TV like they used to?
It’s a fact that millennials watch online content globally. Since YouTube released miniseries, followed by other platforms, college and school students have turned to these to rewind after a long day. However, nothing can match the joy of enjoying a TV show or movie with your family and friends during festival times.
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- What is the future of VOD?
The VoD market’s here to stay as it’s estimated that the OTT viewers will increase threefold by 2031. And since the content produced is also customised to the viewers’ choice, the future of VoD is bright in India and other countries too.
- What is the difference between VOD and OTT?
VoD OTT With its name, you can understand that VoD is available on-demand & can view playbacks anytime, according to the viewers’ choice. This type of broadcasting uses the internet or satellite/cable services to transmit the content. Real-time relays will not relate with VODs unless those are live streams. Online live events, sports, seminars and whatnot are showcased using an OTT app. VOD describes the consumption model where the video is cast back on demand. OTT describes the distribution model where video content is provided on the content and stays there for a long time. VoD is panned over all kinds of industries & sectors. OTT deals are focused on consumer-facing media services, which include Netflix, Sony Liv and others in India.
- Is YouTube a VOD?
YouTube is a VoD; you can rent or buy famous movies and watch them whenever you want, within the specified duration.